A Portfolio of Bold Strategy & Resonance
A VIEW OF WORK IN TWO DISTINCT BUT COMPLEMENTARY CONTEXTS
( Brand & Growth Strategy )
Intimate brand level / Freelance. Projects that craft brand worlds with depth and intent. In moments of brand metamorphosis. The goal is to scale desire, codify relevance, and distill edge into entertaining longevity. Every piece is bespoke, but ambition is constant. It’s a practice where rigor and reverie coexist, and creative fluency and measurable impact is delivered.
( Marketing & Media Advisory )
High-stakes enterprise scale / PwC. Discipline by design, fearless in thought, and bold by nature. A multi-disciplinary canvas, fluent across strategy, commerce, operations and creative. Work with global brands across media, technology, and everyday arenas to reimagine how they show up, grow, and resonate. Work that sparks connection, unlocks cultural relevance, and translates business ambition and raw insight into bold, actionable direction.
THE FOLLOWING CASE STUDIES DISTILL COMPLEX, MULTI-LAYERED PROJECTS INTO CONCISE VIGNETTES THAT REVEAL A WINDOW TO THE STRATEGY, CREATIVITY, AND VISION BEHIND BUILDING BRAND CONNECTION AND LASTING LOYALTY.
RES • O • NANCE [ˈrezənən(t)s] noun
Principle of harmonic alignment, where small signals awaken through perfectly timed forces, vibrating with dramatically amplified energy, accumulating into transformative power, and unlocking effects far greater than the sum of individual efforts.