WarnerMedia
Reframe data privacy as a creative catalyst, architecting a unified ecosystem that redefines audience engagement, strengthens loyalty, and inspires next-generation engagement across the portfolio.
DATA STRATEGY / STRATEGIC REFRAMING / AUDIENCE ENGAGEMENT & EXPERIENCE / MEDIA & ENTERTAINMENT
THE CUSTOMER DATA EXPERIENCE
( 09 )
THE CONTEXTThe media giant encompassing 200+ brands faced CCPA data privacy legislation that threatened the data foundation driving audience engagement, programming decisions, and ad targeting. With HBO Max launching, the challenge was balancing compliance with preserving competitive data intelligence.
THE APPROACH / THE OPPORTUNITY BEYONDShifted the lens from regulatory burden to innovation catalyst, positioning centralized ‘customer data experience’ as a strategic lever for enhanced engagement, revenue, and long-term value. This vision secured $80M in executive investment and unified cross-functional teams around a shared strategic advantage. Architected a centralized data spine exceeding compliance standards and launched a customer portal demonstrating how data creates personalized value.
THE OUTCOME / ZERO BREACHES, MAXIMUM IMPACTFuture-proofed the enterprise against evolving regulations while building scalable data infrastructure that drives sustained competitive advantage. Delivered 25% engagement uplift and enhanced commercial resilience that continues to anchor success today.
