Lucid Motors
Harness client insight and demand intelligence to reimagine market presence and shape a narrative of performance and design excellence that inspires desire and propels meaningful engagement.
BRAND POSITIONING / ROI & MEASUREMENT / ELECTRIC VEHICLES / LUXURY
THE ELECTRIC LUXURY ALGORITHM
( 07 )
THE CONTEXTAn emerging electric vehicle brand struggled with brand awareness and demand generation, caught between mass-market aspirations and luxury-grade attributes in a rapidly evolving market.An emerging EV brand struggled with brand awareness and demand generation, caught between mass-market aspirations and luxury-grade attributes in a rapidly evolving market.
THE APPROACH / INSIGHT AS IGNITIONApplied brand perception gap analysis to expose misalignment between internal identity and audience perception, revealing untapped luxury positioning. Developed proprietary demand attribution models linking brand storytelling to performance, then collaborated across teams to architect a premium brand strategy and narrative reframing campaign.
THE OUTCOME / AUTOPILOTRepositioned from mass-market confusion to luxury clarity with new brand architecture, strategic storytelling, and optimized channel spend to align with brand truth with market allure.
