Equifax
Redesigned the digital marketplace from the ground up, blending creative clarity with functional precision to turn information overload into intuitive, conversion-led flow.
BRAND REINVENTION / CUSTOMER STRATEGY / UI/UX / E-COMMERCE DESIGN / TECHNOLOGY
RESURRECTION BY DESIGN
( 06 )
THE CONTEXTAmid the wreckage of confidence, a full-scale customer strategy and digital rebuild to regain trust and revenue.
THE APPROACH / STRATEGY + CREATIVE UNITEDDecoded customer insights and regulatory frameworks, layered in performance data, and explored the art of the possible to reimagine the end-to-end e-commerce experience that transformed friction into high-value conversion touchpoints. Parsed requirements and collaborated with UI/UX and graphic designers to architect a revamped digital ecosystem and e-commerce platform that optimized the customer journey and revenue generation.
THE OUTCOME / RISE FROM REPUTATIONAL RUBBLEAn intuitive, modern myEquifax platform unified under freemium monetization, with flexible product modules for scale, and educational content at high-intent moments, delivering a 28% conversion lift and $90M in annual revenue.
